Senior Vice President, Marketing & Government Relations
Tyra Palmer brings more than 30 years of health care marketing, communications and government relations experience to Ardent Health Services and its divisions. Her career is punctuated by the development of dynamic marketing and communications strategies and demonstrated success building brand awareness and loyalty.
Joining Ardent Health Services in 2004, Ms. Palmer led marketing, communications, government relations and physician relations for Hillcrest HealthCare System in Tulsa, Oklahoma, and Lovelace Health System in Albuquerque, New Mexico. In this role, she consistently drove market share and built consensus among the systems’ acute care hospitals, multi-specialty physician groups and ancillary operations.
Ms. Palmer has created multiple, award-winning campaigns, including the nationally recognized “Don’t Bug Me” flu prevention campaign which has been duplicated in 33 states. In 2015, she won the OHA Advocacy in Action award from the Oklahoma Hospital Association for her advocacy efforts to advance important initiatives to strengthen the provision of health care in Oklahoma. She has also launched affinity groups in both markets with memberships in excess of 17,000 and proven ROI.
Prior to joining Ardent, she served as vice president of marketing and communications for Hillcrest HealthCare System, and served as director of marketing and communications for St. Edward Health System, Sisters of Mercy, in Fort Smith, Arkansas. Ms. Palmer is a graduate of the University of Oklahoma.